| 000 | 00655cam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 14581335 | ||
| 003 | OSt | ||
| 005 | 20170913113133.0 | ||
| 008 | 061003s2006 nyua b 001 0 eng d | ||
| 020 | _a9780195678437 | ||
| 082 | _a659.1 JET | ||
| 100 | 1 | _aJethwaney, Jaishri N. | |
| 245 | 1 | 0 |
_aAdvertising management / _cby Jaishri Jethwaney, Shruti Jain. |
| 260 |
_aNew Delhi, New York : _bOxford University Press, _c2006 |
||
| 300 |
_axii, 716 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 |
_aAdvertising _zIndia. |
|
| 700 | 1 | _aJain, Shruti. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c31896 _d31896 |
||