000			00682cam a2200217 a 4500
001			12136501
003			OSt
005			20170913151740.0
008			000809s2000 at a b 001 0 eng
020			_a9781741755992
082	0	0	_a659.1019 SUT
100	1		_aSutherland, Max
245	1	0	_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cby Max Sutherland
250			_a3rd ed.
260			_aCrows Nest, NSW : _bAllen & Unwin, _c2010.
300			_axii, 366 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aConsumer behavior.
942			_2ddc _cBK
999			_c31905 _d31905