000			00760cam a22002294a 4500
001			13768799
003			OSt
005			20170913151956.0
008			041102s2005 caua b 001 0 eng
020			_a9781412914765
082	0	0	_a658.802 MOO
100	1		_aMooij, Marieke K. de,
245	1	0	_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cby Marieke de Mooij.
250			_a2nd ed.
260			_aThousand Oaks, Calif. : _bSage, _c2005.
300			_axvi, 269 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aTarget marketing _vCross-cultural studies.
650		0	_aAdvertising _vCross-cultural studies.
650		0	_aConsumer behavior _vCross-cultural studies.
942			_2ddc _cBK
999			_c31907 _d31907