000 00632cam a2200205 a 4500
001 13952528
003 OSt
005 20191112020029.0
008 050505s2006 caua b 001 0 eng
020 _a9781412917964
082 0 0 _a659.1 ALT
100 1 _aAltstiel, Tom.
245 1 0 _aAdvertising strategy :
_bcreative tactics from the outside/in /
_cby Tom Altstiel and Jean Grow.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_c2006.
300 _axvi, 389 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aGrow, Jean.
942 _2ddc
_cBK
_01
999 _c31912
_d31912