000 | 00632cam a2200205 a 4500 | ||
---|---|---|---|
001 | 13952528 | ||
003 | OSt | ||
005 | 20191112020029.0 | ||
008 | 050505s2006 caua b 001 0 eng | ||
020 | _a9781412917964 | ||
082 | 0 | 0 | _a659.1 ALT |
100 | 1 | _aAltstiel, Tom. | |
245 | 1 | 0 |
_aAdvertising strategy : _bcreative tactics from the outside/in / _cby Tom Altstiel and Jean Grow. |
260 |
_aThousand Oaks, Calif. : _bSage Publications, _c2006. |
||
300 |
_axvi, 389 p. : _bill. ; _c28 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvertising. | |
700 | 1 | _aGrow, Jean. | |
942 |
_2ddc _cBK _01 |
||
999 |
_c31912 _d31912 |