| 000 | 00447nam a22001577a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9788170999010 | ||
| 082 | _a659.143 KAP | ||
| 100 | _aKapoor, Neeru | ||
| 245 |
_aTelevision advertising and consumer response : _bchildren buying behaviour / _cby Neeru Kapoor |
||
| 260 |
_aNew Delhi : _bMittal Publication, _c2003. |
||
| 300 |
_aviii, 226 p. ; _c22 cm. |
||
| 504 | _aBIB | ||
| 650 | _aTelevision advertising | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c31963 _d31963 |
||