000 | 00673cam a2200217 a 4500 | ||
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001 | 13314937 | ||
003 | OSt | ||
005 | 20170920131217.0 | ||
008 | 030815s2004 ii b 001 0 eng | ||
020 | _a9780761998105 | ||
082 | 0 | 0 | _a659.1 VIL |
100 | 1 | _aVilanilam, John V. | |
245 | 1 | 0 |
_aAdvertising basics! : _ba resource guide for beginners / _cby J.V. Vilanilam, A.K. Varghese. |
260 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004. |
||
300 |
_axi, 200 p. ; _c24 cm.. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvertising. | |
650 | 0 | _aAdvertising agencies. | |
700 | 1 | _aVarghese, A. K. | |
942 |
_2ddc _cBK |
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999 |
_c32111 _d32111 |