000 00673cam a2200217 a 4500
001 13314937
003 OSt
005 20170920131217.0
008 030815s2004 ii b 001 0 eng
020 _a9780761998105
082 0 0 _a659.1 VIL
100 1 _aVilanilam, John V.
245 1 0 _aAdvertising basics! :
_ba resource guide for beginners /
_cby J.V. Vilanilam, A.K. Varghese.
260 _aNew Delhi ;
_aThousand Oaks, Calif. :
_bResponse Books,
_c2004.
300 _axi, 200 p. ;
_c24 cm..
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
650 0 _aAdvertising agencies.
700 1 _aVarghese, A. K.
942 _2ddc
_cBK
999 _c32111
_d32111