000			00603cam a22001934a 4500
001			13236777
003			OSt
005			20170921115313.0
008			030613s2004 cau b 001 0 eng
020			_a9780761927999
082	0	0	_a659.1 JON
100	1		_aJones, John Philip.
245	1	0	_aFables, fashions, and facts about advertising : _ba study of 28 enduring myths / _cby Philip Jones.
260			_aThousand Oaks, Calif. : _bSage Publications, _c2004.
300			_axvii, 310 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
942			_2ddc _cBK
999			_c32130 _d32130