| 000 | 00435nam a22001577a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9788178293707 | ||
| 082 | _a659.1 TEL | ||
| 100 | _aTellis, Gerard J. | ||
| 245 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cby Gerard J. Tellis |
||
| 260 |
_aNew Delhi : _bResponse Books, _c2004. |
||
| 300 |
_a201 p. ; _c24 cm. |
||
| 504 | _aINDX | ||
| 650 | _aAdvertising | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c32132 _d32132 |
||