000 00723cam a2200241 a 4500
001 12150009
003 OSt
005 20170928151440.0
008 000821s2001 caua b 001 0 eng
020 _a9780761922063
082 0 0 _a659 PUB
245 0 0 _aPublic communication campaigns /
_cedited by Ronald E. Rice and Charles K. Atkin, editors.
250 _a3rd ed.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_c2001.
300 _axi, 428 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aPublicity.
650 0 _aPublic relations.
650 0 _aAdvocacy advertising.
700 1 _aRice, Ronald E.
700 1 _aAtkin, Charles K.
942 _2ddc
_cBK
999 _c32295
_d32295