| 000 | 01273cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 12509406 | ||
| 003 | OSt | ||
| 005 | 20180413153646.0 | ||
| 008 | 010821s2002 cau b 001 0 eng | ||
| 010 | _a 2001005182 | ||
| 020 | _a0761922008 | ||
| 020 | _a9780761922001 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aBF637.P4 _bO54 2002 |
| 082 | 0 | 0 |
_a153.852 OKE _221 |
| 100 | 1 |
_aO'Keefe, Daniel J., _d1950- |
|
| 245 | 1 | 0 |
_aPersuasion : _btheory & research / _cby Daniel J. O'Keefe. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, CA : _bSage Publications, _c2002. |
||
| 300 |
_axvi, 365 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. p265-338) and index. | ||
| 505 | 0 | _aPersuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors. | |
| 650 | 0 | _aPersuasion (Psychology) | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/2001005182-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/2001005182-t.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c33537 _d33537 |
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