000 00663cam a2200217 a 4500
001 15809235
003 OSt
005 20180622125533.0
008 090709s2009 ii a b 000 0 eng
020 _a9780761932567
082 0 0 _a658.827 KAP
100 1 _aKapoor, Jagdeep,
245 1 0 _a9 brand shaastras :
_bnine successful brand strategies to build winning brands /
_cJagdeep Kapoor.
260 _aNew Delhi ;
_bResponse Books,
_c2004.
300 _a117 p. ;
_c20 cm.
504 _aIncludes bibliographical references.
650 0 _aBrand name products
_xManagement.
650 0 _aBranding (Marketing)
650 0 _aCustomer relations.
942 _2ddc
_cREF
999 _c34001
_d34001