| 000 | 00506nam a22001697a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9780761996569 | ||
| 082 | _a658.827 KAP | ||
| 100 | _aKapoor, Jagdeep | ||
| 245 |
_a18 brand astras : _busing brand abilities as weapons for CRISP brand building / _cby Jagdeep Kapoor |
||
| 260 |
_aNew Delhi : _bResponse Books, _c2003. |
||
| 300 |
_a134 p. ; _c20 cm. |
||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBrand name products--Management | ||
| 650 | _aCustomer relations | ||
| 942 |
_2ddc _cREF |
||
| 999 |
_c34002 _d34002 |
||