| 000 | 00452nam a22001577a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9780761995258 | ||
| 082 | _a658.827 KAP | ||
| 100 | _aKapoor, Jagdeep | ||
| 245 |
_a24 brand mantras : _bfinding a place in the minds and hearts of consumers / _cby Jagdeep Kapoor |
||
| 260 |
_aNew Delhi : _bResponse Books, _c2001. |
||
| 300 |
_a111 p. ; _c20 cm. |
||
| 650 | _aBrand name products | ||
| 650 | _aCustomer relations | ||
| 942 |
_2ddc _cREF |
||
| 999 |
_c34011 _d34011 |
||