000 00420nam a22001697a 4500
003 OSt
020 _a039562147X
082 _a58.8 SKI
100 _aSkinner, Steven J.
245 _aMarketing /
_cby Steven J. Skinner.
250 _a2nd ed.
260 _aBoston :
_bHoughton Mifflin Co.,
_c1994.
300 _axxxiii, 750, [49] p. :
_bcol. ill. ;
_c25 cm.
504 _aINDX
650 _aMarketing.
942 _2ddc
_cBK
999 _c34685
_d34685