Consumer behaviour : dynamics of building brand equity / by Soma Sen Gupta

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Material type: Text

TextPublication details: New Delhi : New Century Publications, 2005.Description: viii, 297 p. ; 22 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	658.8342 GUP (Browse shelf(Opens below))	Available		3620

Includes bibliographical references and index.

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