Advertising and the mind of the consumer : what works, what doesn't, and why / by Max Sutherland

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Material type: Text

TextPublication details: Crows Nest, NSW : Allen & Unwin, 2010.Edition: 3rd edDescription: xii, 366 p. : ill. ; 23 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	659.1019 SUT (Browse shelf(Opens below))	Available		4680

Includes bibliographical references and index.

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