Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage, 2005.Edition: 2nd edDescription: xvi, 269 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	658.802 MOO (Browse shelf(Opens below))	Available		1811

Includes bibliographical references and index.

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