Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis

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Material type: Text

TextPublication details: New Delhi : Response Books, 2004.Description: 201 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	659.1 TEL (Browse shelf(Opens below))	Available		1841

Includes index.

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