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VanAuken, Brad

Branding: a refrence guide to solving your toughest branding problems and strengthening your market position / by Brad VanAuken - Mumbai : Jaico Book , 2007. - xiv, 306p.: ill.; 24 cm.

Includes index.

ISBN: 8179926680 9798179926689

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 VAN

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