Marketing management :
Ramaswamy, V. S.
Marketing management : global perspective, Indian context / by V. S. Ramaswamy and S. Namakumari - 4th ed. - New Delhi : Macmillan, 2009. - xxxix, 872 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780230637290
Marketing--Management
658.87 RAM
Marketing management : global perspective, Indian context / by V. S. Ramaswamy and S. Namakumari - 4th ed. - New Delhi : Macmillan, 2009. - xxxix, 872 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780230637290
Marketing--Management
658.87 RAM