Marketing management : (Record no. 31529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00513nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230637290 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | global perspective, Indian context / |
| Statement of responsibility | by V. S. Ramaswamy and S. Namakumari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Macmillan, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 872 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 21/01/2010 | Jagmander Book Agency | INR | 545.00 | 000252/2009-10 | 2 | 1 | 658.87 RAM | 4503 | 09/11/2020 | 28/08/2020 | 17/12/2009 | Books | ||||
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 14/02/2012 | Periodical Experts | INR | 390.00 | 01929 | 4 | 658.87 RAM | 5338 | 01/11/2022 | 26/09/2022 | 19/01/2012 | Books |