Consumer behavior and culture :
Mooij, Marieke de
Consumer behavior and culture : consequences for global marketing and advertising / by Marieke de Mooij - California : Sage Publications 2004. - xiv, 345 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0761926690
Consumer behavior
Consumers--Psychology
Marketing
658.8342 MOO
Consumer behavior and culture : consequences for global marketing and advertising / by Marieke de Mooij - California : Sage Publications 2004. - xiv, 345 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0761926690
Consumer behavior
Consumers--Psychology
Marketing
658.8342 MOO