Social marketing :
Lee, Nancy,
Social marketing : influencing behaviors for good / by Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks, Calif. : SAGE Publications, 2011. - xi, 502 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9781412981491
Social marketing.
Behavior modification.
658.8 LEE
Social marketing : influencing behaviors for good / by Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks, Calif. : SAGE Publications, 2011. - xi, 502 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9781412981491
Social marketing.
Behavior modification.
658.8 LEE