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Marketing research and consumer behaviour /

Sumathi, S

Marketing research and consumer behaviour / by S. Sumathi and P. Saravanavel - New Delhi : Vikas Publishing House, 2006. - xvi, 761 p. ; 22 cm.

ISBN: 8125914765

Subjects--Topical Terms:
Marketing research
Consumer behavior

Dewey Class. No.: 658.8342 SUM

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Marketing research and consumer behaviour /