Marketing research and consumer behaviour / (Record no. 31625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8125914765 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 SUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sumathi, S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research and consumer behaviour / |
| Statement of responsibility | by S. Sumathi and P. Saravanavel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Vikas Publishing House, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 761 p. ; |
| Dimensions | 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saravanavel, P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 29/03/2007 | Eastern Book House | INR | 265.00 | EBH/1265/05/06 | 658.8342 SUM | 2650 | 21/08/2017 | 14/03/2007 | Books | |||||||
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 30/03/2007 | Eastern Book House | INR | 265.00 | EBH/1265/05/06 | 658.8342 SUM | 2657 | 21/08/2017 | 14/03/2007 | Books | |||||||
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 30/03/2007 | Eastern Book House | INR | 265.00 | EBH/1265/05/06 | 4 | 658.8342 SUM | 2658 | 11/11/2024 | 14/03/2007 | Books | 4 | 01/10/2024 |