Advertising strategy :
Altstiel, Tom.
Advertising strategy : creative tactics from the outside/in / by Tom Altstiel and Jean Grow. - Thousand Oaks, Calif. : Sage Publications, 2006. - xvi, 389 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9781412917964
Advertising.
659.1 ALT
Advertising strategy : creative tactics from the outside/in / by Tom Altstiel and Jean Grow. - Thousand Oaks, Calif. : Sage Publications, 2006. - xvi, 389 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9781412917964
Advertising.
659.1 ALT