Advertising strategy : creative tactics from the outside/in / by Tom Altstiel and Jean Grow.

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TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2006.Description: xvi, 389 p. : ill. ; 28 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	659.1 ALT (Browse shelf(Opens below))	Available		1846

Includes bibliographical references and index.

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