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Handbook of advertising, media and public relations /

Gupta, Deepak

Handbook of advertising, media and public relations / by Deepak Gupta - New Delhi : Mittal Publications, 2005. - x, 674 p. ; 22 cm.

Includes index.

ISBN: 9788170999874

Subjects--Topical Terms:
Mass media
Public relations

Dewey Class. No.: 659.2 GUP

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Handbook of advertising, media and public relations /