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Handbook of advertising, media and public relations / (Record no. 31954)

MARC details
000 -LEADER
fixed length control field	00443nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788170999874
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.2 GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gupta, Deepak
245 ## - TITLE STATEMENT
Title	Handbook of advertising, media and public relations /
Statement of responsibility	by Deepak Gupta
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Mittal Publications,
Date of publication, distribution, etc	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 674 p. ;
Dimensions	22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mass media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Currency	Cost, normal purchase price	Bill Number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type
		Dewey Decimal Classification			College of Community Science Library	College of Community Science Library	11/03/2008	Eastern Book House	INR	1495.00	EBH/9740		659.2 GUP	3183	15/09/2017	20/11/2007	Books

College of Community Science Library