Television advertising and consumer response :
Kapoor, Neeru
Television advertising and consumer response : children buying behaviour / by Neeru Kapoor - New Delhi : Mittal Publication, 2003. - viii, 226 p. ; 22 cm.
Includes bibliographical references and index.
9788170999010
Television advertising
659.143 KAP
Television advertising and consumer response : children buying behaviour / by Neeru Kapoor - New Delhi : Mittal Publication, 2003. - viii, 226 p. ; 22 cm.
Includes bibliographical references and index.
9788170999010
Television advertising
659.143 KAP