Television advertising and consumer response : (Record no. 31963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788170999010 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.143 KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Neeru |
| 245 ## - TITLE STATEMENT | |
| Title | Television advertising and consumer response : |
| Remainder of title | children buying behaviour / |
| Statement of responsibility | by Neeru Kapoor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Mittal Publication, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 226 p. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 17/06/2010 | Atlas Book House, Tensukia | INR | 450.00 | ABH/2009-10/1007 | 659.143 KAP | 4915 | 15/09/2017 | 29/05/2010 | Books |