Advertising basics! :
Vilanilam, John V.
Advertising basics! : a resource guide for beginners / by J.V. Vilanilam, A.K. Varghese. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - xi, 200 p. ; 24 cm..
Includes bibliographical references and index.
9780761998105
Advertising.
Advertising agencies.
659.1 VIL
Advertising basics! : a resource guide for beginners / by J.V. Vilanilam, A.K. Varghese. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - xi, 200 p. ; 24 cm..
Includes bibliographical references and index.
9780761998105
Advertising.
Advertising agencies.
659.1 VIL