Advertising basics! : (Record no. 32111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673cam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13314937 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170920131217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030815s2004 ii b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761998105 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 VIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vilanilam, John V. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising basics! : |
| Remainder of title | a resource guide for beginners / |
| Statement of responsibility, etc. | by J.V. Vilanilam, A.K. Varghese. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 200 p. ; |
| Dimensions | 24 cm.. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising agencies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Varghese, A. K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 12/04/2006 | Multi Book Distributors, Guwahati | INR | 320.00 | MBD/1014 | 659.1 VIL | 1872 | 20/09/2017 | 31/03/2006 | Books |