Fables, fashions, and facts about advertising :
Jones, John Philip.
Fables, fashions, and facts about advertising : a study of 28 enduring myths / by Philip Jones. - Thousand Oaks, Calif. : Sage Publications, 2004. - xvii, 310 p. ; 23 cm.
Includes bibliographical references and index.
9780761927999
Advertising.
659.1 JON
Fables, fashions, and facts about advertising : a study of 28 enduring myths / by Philip Jones. - Thousand Oaks, Calif. : Sage Publications, 2004. - xvii, 310 p. ; 23 cm.
Includes bibliographical references and index.
9780761927999
Advertising.
659.1 JON