Fables, fashions, and facts about advertising : (Record no. 32130)

MARC details
000 -LEADER
fixed length control field 00603cam a22001934a 4500
001 - CONTROL NUMBER
control field 13236777
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170921115313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030613s2004 cau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761927999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 JON
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip.
245 10 - TITLE STATEMENT
Title Fables, fashions, and facts about advertising :
Remainder of title a study of 28 enduring myths /
Statement of responsibility, etc. by Philip Jones.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 310 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Bill Date Koha item type
    Dewey Decimal Classification     College of Community Science Library College of Community Science Library 28/07/2006 D.V.S INR 1896.00   659.1 JON 2181 21/09/2017 12/07/2006 Books


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