Fables, fashions, and facts about advertising : (Record no. 32130)
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000 -LEADER | |
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fixed length control field | 00603cam a22001934a 4500 |
001 - CONTROL NUMBER | |
control field | 13236777 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170921115313.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 030613s2004 cau b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780761927999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 JON |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jones, John Philip. |
245 10 - TITLE STATEMENT | |
Title | Fables, fashions, and facts about advertising : |
Remainder of title | a study of 28 enduring myths / |
Statement of responsibility, etc. | by Philip Jones. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. | Sage Publications, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 310 p. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
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Dewey Decimal Classification | College of Community Science Library | College of Community Science Library | 28/07/2006 | D.V.S | INR | 1896.00 | 659.1 JON | 2181 | 21/09/2017 | 12/07/2006 | Books |