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Advertisement and consumer /

Mehta, Basant

Advertisement and consumer / by Basant Mehta and Anurag Mehta - New Delhi : Discovery Publishing House, 2010. - v, 275 p. ; 22 cm.

Includes bibliographical references and index.

ISBN: 9788183566230

Subjects--Topical Terms:
Advertising
Consumer goods

Dewey Class. No.: 659.1 MEH

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