18 brand astras :
Kapoor, Jagdeep
18 brand astras : using brand abilities as weapons for CRISP brand building / by Jagdeep Kapoor - New Delhi : Response Books, 2003. - 134 p. ; 20 cm.
9780761996569
Branding (Marketing)
Brand name products--Management
Customer relations
658.827 KAP
18 brand astras : using brand abilities as weapons for CRISP brand building / by Jagdeep Kapoor - New Delhi : Response Books, 2003. - 134 p. ; 20 cm.
9780761996569
Branding (Marketing)
Brand name products--Management
Customer relations
658.827 KAP