Normal view MARC view ISBD view

18 brand astras : (Record no. 34002)

MARC details
000 -LEADER
fixed length control field	00506nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780761996569
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kapoor, Jagdeep
245 ## - TITLE STATEMENT
Title	18 brand astras :
Remainder of title	using brand abilities as weapons for CRISP brand building /
Statement of responsibility	by Jagdeep Kapoor
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Response Books,
Date of publication, distribution, etc	2003.
300 ## - PHYSICAL DESCRIPTION
Extent	134 p. ;
Dimensions	20 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Reference

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Bill Number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type
		Dewey Decimal Classification			College of Community Science Library	College of Community Science Library	28/04/2006	Multi Book Distributors, Guwahati	MBD/1014		658.827 KAP	1839	22/06/2018	31/03/2006	Reference

College of Community Science Library