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Marketing management : a strategic decision-making approach / by John W. Mullins and Orville C. Walker Jr.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2010.Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN: - 9780073381169
- 658.8 MUL
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College of Community Science Library | 658.8 MUL (Browse shelf(Opens below)) | Available | 5957 |
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| 658.8 MAR Marketing management : indian cases / | 658.8 MAT Marketing management / | 658.8 MIS Modern marketing management / | 658.8 MUL Marketing management : | 658.8 NAR Business management / | 658.8 NAR Business management / | 658.8 NAR Business management / |
Includes bibliographical references and index.
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