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Consumer behaviour : dynamics of building brand equity / by Soma Sen Gupta
Material type:
TextPublication details: New Delhi : New Century Publications, 2005.Description: viii, 297 p. ; 22 cmISBN: - 9788177080940
- 658.8342 GUP
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College of Community Science Library | 658.8342 GUP (Browse shelf(Opens below)) | Available | 3620 |
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| 658.8342 ENG Consumer behavior / | 658.8342 ENG Consumer behavior / | 658.8342 ENG Consumer behavior / | 658.8342 GUP Consumer behaviour : | 658.8342 MOO Consumer behavior and culture : | 658.8342 RAM Consumer behaviour / | 658.8342 SIN Consumer market and consumer behaviour : a case study / |
Includes bibliographical references and index.
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