Media selling : broadcast, cable, print and interactive / by Charles Warner and Joseph Buchman.

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TextPublication details: Ames, Iowa : Iowa State Press, 2004.Edition: 3rd edDescription: xiv, 598 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	659.130688 WAR (Browse shelf(Opens below))	Available		1085

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Previous	659.103 DEN The advertising handbook for small business :	659.1042 NIX Advertising cultures :	659.10954 GUP Advertising in India /	659.130688 WAR Media selling :	659.132 SIN Newspaper advertising and organization /	659.143 KAP Television advertising and consumer response :	659.143 REE Television advertising /	Next

Includes bibliographical references and index.

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