Advertising and the mind of the consumer : what works, what doesn't, and why / by Max Sutherland

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TextPublication details: Crows Nest, NSW : Allen & Unwin, 2010.Edition: 3rd edDescription: xii, 366 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	659.1019 SUT (Browse shelf(Opens below))	Available		4680

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Previous	659.1 MEH Advertising, marketing and sales management /	659.1 TEL Effective advertising :	659.1 VIL Advertising basics! :	659.1019 SUT Advertising and the mind of the consumer :	659.103 DEN The advertising handbook for small business :	659.1042 NIX Advertising cultures :	659.10954 GUP Advertising in India /	Next

Includes bibliographical references and index.

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