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Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage, 2005.Edition: 2nd edDescription: xvi, 269 p. : ill. ; 25 cmISBN: - 9781412914765
- 658.802 MOO
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College of Community Science Library | 658.802 MOO (Browse shelf(Opens below)) | Available | 1811 |
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| 658.8 TEX Textbook of marketing / | 658.8 WYM Nonprofit marketing : | 658.8003 YAD The international dictionary of marketing : | 658.802 MOO Global marketing and advertising : | 658.81 JUN Sales management / | 658.81 SAH Salesmanship and sales management / | 658.81 SAH Salesmanship and sales management / |
Includes bibliographical references and index.
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