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Contemporary advertising / by William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2004.Edition: 9th edDescription: v.p. : ill. (some col.) ; 28 cmISBN: - 9780072883923
- 659.1 ARE
| Item type | Current library | Call number | Status | Date due | Barcode | |
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College of Community Science Library | 659.1 ARE (Browse shelf(Opens below)) | Available | 4174 |
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| 658.87 STE International retailing / | 659 PUB Public communication campaigns / | 659.1 ALT Advertising strategy : | 659.1 ARE Contemporary advertising / | 659.1 ART Art and science of advertising / | 659.1 ART Art and science of advertising / | 659.1 BAJ Advertising management / |
Includes index.
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