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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis
Material type:
TextPublication details: New Delhi : Response Books, 2004.Description: 201 p. ; 24 cmISBN: - 9788178293707
- 659.1 TEL
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College of Community Science Library | 659.1 TEL (Browse shelf(Opens below)) | Available | 1841 |
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| 659.1 KAP Advertising : | 659.1 MEH Advertisement and consumer / | 659.1 MEH Advertising, marketing and sales management / | 659.1 TEL Effective advertising : | 659.1 VIL Advertising basics! : | 659.1019 SUT Advertising and the mind of the consumer : | 659.103 DEN The advertising handbook for small business : |
Includes index.
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