Persuasion : theory & research / by Daniel J. O'Keefe.

By:

O'Keefe, Daniel J, 1950-

Material type: Text

TextPublication details: Thousand Oaks, CA : Sage Publications, 2002.Edition: 2nd edDescription: xvi, 365 p. ; 24 cmISBN:

0761922008
9780761922001

Subject(s):

Persuasion (Psychology)

DDC classification:

153.852 OKE 21

LOC classification:

BF637.P4 O54 2002

Online resources:

Contents:

Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	College of Community Science Library	153.852 OKE (Browse shelf(Opens below))	Available		2191

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Includes bibliographical references (p. p265-338) and index.

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