Fables, fashions, and facts about advertising : a study of 28 enduring myths / by Philip Jones.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, 2004.Description: xvii, 310 p. ; 23 cmISBN:
  • 9780761927999
Subject(s): DDC classification:
  • 659.1 JON
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Item type Current library Call number Status Date due Barcode
Books Books College of Community Science Library 659.1 JON (Browse shelf(Opens below)) Available 2181

Includes bibliographical references and index.

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