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Consumer behavior and culture : consequences for global marketing and advertising / by Marieke de Mooij
Material type:
TextPublication details: California : Sage Publications 2004.Description: xiv, 345 p. : ill. ; 26 cmISBN: - 0761926690
- 658.8342 MOO
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College of Community Science Library | 658.8342 MOO (Browse shelf(Opens below)) | Available | 1821 |
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| 658.8342 ENG Consumer behavior / | 658.8342 ENG Consumer behavior / | 658.8342 GUP Consumer behaviour : | 658.8342 MOO Consumer behavior and culture : | 658.8342 RAM Consumer behaviour / | 658.8342 SIN Consumer market and consumer behaviour : a case study / | 658.8342 SUM Marketing research and consumer behaviour / |
Includes bibliographical references and index.
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