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Advertising strategy : creative tactics from the outside/in / by Tom Altstiel and Jean Grow.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2006.Description: xvi, 389 p. : ill. ; 28 cmISBN: - 9781412917964
- 659.1 ALT
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College of Community Science Library | 659.1 ALT (Browse shelf(Opens below)) | Available | 1846 |
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| 658.87 RAM Marketing management : | 658.87 STE International retailing / | 659 PUB Public communication campaigns / | 659.1 ALT Advertising strategy : | 659.1 ARE Contemporary advertising / | 659.1 ART Art and science of advertising / | 659.1 ART Art and science of advertising / |
Includes bibliographical references and index.
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