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Advertising basics! : a resource guide for beginners / by J.V. Vilanilam, A.K. Varghese.
Material type:
TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: xi, 200 p. ; 24 cmISBN: - 9780761998105
- 659.1 VIL
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College of Community Science Library | 659.1 VIL (Browse shelf(Opens below)) | Available | 1872 |
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| 659.1 MEH Advertisement and consumer / | 659.1 MEH Advertising, marketing and sales management / | 659.1 TEL Effective advertising : | 659.1 VIL Advertising basics! : | 659.1019 SUT Advertising and the mind of the consumer : | 659.103 DEN The advertising handbook for small business : | 659.1042 NIX Advertising cultures : |
Includes bibliographical references and index.
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